You want to promote your upcoming release and are wondering how much a lyric video costs. As we previously explored, lyric videos are an economic alternative to music videos that offer more bang for your buck. To summarize our lyric video pricing, we charge $1/word with a $300 minimum. This covers the vast majority of lyric videos we make.
There are a few other things we consider when calculating a price quote for your project, so in the name of transparency, we wanted to explain our procedure below.
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The biggest determining factor in our lyric video pricing is the number of words in the song. This is because we create, size, position, animate and then sync each word to the exact beat it’s being sung. That means more words equals more work hours. Despite what most people expect, duration of the song makes no difference in pricing.
When it comes to repeated choruses or verses, we don’t charge for them as long as they are identical. But sometimes certain parts of a song repeat with a difference energy level so we like to animate those differently to reflect that change in the video. In those cases, we do charge for repeated words. To sum up the repeated words question: if we don’t need to work it twice, you don’t need to pay it twice.
Most songs have around or over 300 words, but every now and then we get asked if we can give a discount for a lyric video with a lot less words. Word count is a pretty great way of assessing how many work hours a project will take, but it’s not everything.
For every project, we start with setting up a theme, and experimenting with various concepts for the video like imagery, fonts styles, colors and animation styles. Similarly, at the end of every project, we go over the entire video adding effects, camera movements, floating particles and finishing touches. As the number of words drops below 300, the ratio of time spent on these tasks versus actually creating, animating and syncing the words shifts, thus offsetting the lyric video cost such that it doesn’t make sense for us to charge below $300.
Ever since Instagram launched IGTV, followed by YouTube supporting vertical aspect ratios for mobile, we’ve had an increase in demand for vertical videos. One option is to just put the horizontal video we make within a vertical frame and render a new video. It doesn’t look great, but it’s free.
A nicer looking option would involve resizing/repositioning/reanimating every element in the video so that everything fits a vertical frame. We charge a flat rate of $100 for this.
By default we advertise a turnaround time of 3 to 5 days, but depending on how much work we have when we’re comissioned, it could be less. On certain occasions, we’re asked to complete a video within a day or even a few hour deadline. For such cases we can offer extra fast delivery which can cost extra. We’d be staying up even after delivery if we have to, in order to make sure the video is approved with any modifications you might require within your deadline.
Lyric videos can be complex and we understand some back & forth may be required to finailze a project. As such, with customer satisfaction as our top priority, we do not charge for modifications.
That said, there are certain steps we can take to be efficient with both of our times. Before producing the full video, we usually offer a short demo to showcase the concept we come up for the video, and we welcome any feedback you might have. In our experience, being on the same page regarding the general direction of the video ensures that even if there are modifications to be made later on, they are usually minor adjustments. As such, with our services, you don’t need to worry about modifications increasing your lyric video cost.
We’re have recently added an interactive lyric video price calculator on our homepage. And if anything is unclear, don’t hesitate to get in touch with your project details. To expadite the process, remember to include your audio and lyrics files. You may optionally also include your album cover art, as we usually like building our theme around it. We respond to all inquiries within a few hours and look forward to hearing from you soon!