You want to promote your upcoming release and are wondering how much a lyric video costs. As I previously discussed, lyric videos are an economic alternative to music videos that offer more bang for your buck. To summarize my lyric video pricing, I charge a $300 flat fee for a lyric video with optional promotional material as extras. This covers the vast majority of lyric videos I make.
There are a few other things to consider when calculating a price quote for your lyric video, so for the sake of transparency, I wanted to go over these numbers and features below.
The $300 Base Price
When I first started offering lyric video services, I used to calculate a custom quote for each song based on the number of words in the song. This worked well enough initially, as it made sense from my own perspective. More words means more work which means more pay. However, it makes little to no sense for an artist or a record label who wants to promote their next release. In retrospect, it felt a little strange to count words and explain my cost per word basis. Nobody wanted to waste time counting words in their lyrics to know how much their video would cost.
Furthermore, the previous pricing system affected some song genres more than others. For instance, rap would almost always cost more than a slow ballad, even though the time it took to produce them was roughly the same.
Besides the number of words in the lyrics, there’s a lot of creative work that goes into every lyric video. Such as setting up a theme, and experimenting with various concepts for the video like imagery, fonts styles, colors, and animation styles. Similarly, at the end of every project, I go over the entire video, adding effects, camera movements, floating particles, and finishing touches. All these elements tend to converge the amount of work it takes for each video to a certain average so I found the new flat rate to be a lot easier to deal with both on my end, but more importantly, for the artists as well.
Lyric Video Ordering Process
1. Get in Touch
Contact me with details about your lyric video. Include your music, lyrics, and any extra artwork you might want to incorporate.
2. Free Demo
Based on our discussion, I will produce a short demo to showcase the general direction of your lyric video.
3. Payment
Once you approve the demo, I will send you a link where you can choose from various payment methods.
4. Video
After the payment, I can work my magic on the rest of your lyric video. Turnaround is 3 to 5 days, or 24 hours for $100 extra.
5. Final Adjustments
Want to make changes? No problem! I offer free adjustments because it’s important to me that artists approve of my videos.
The formats a lyric video is delivered in
Extra Services
In addition to the standard lyric video, I offer 3 optional extra services that are quite useful in promoting your new lyric video while keeping your audience engaged and even reaching new audiences in some cases.
All of these extras would come in the same theme and branding as the lyric video (unless discussed otherwise), and I will list them below along with their corresponding prices that can be added to the base lyric video cost.
Second Format
Price: $200
Most videos I make get used in more than one place. But YouTube still wants 16:9, while TikTok, Reels and Shorts want 9:16. Once a video is finished in one orientation, I can adapt it to the other for $200.
Which one comes first is up to you. A single video in either orientation is $300, so both together come to $500.
This isn’t a crop or an export setting. Going from 16:9 to 9:16 means manually resizing, repositioning and re-animating every element in the video; the lyrics, the artwork, the particles - so the composition actually works in the new format. It’s most of a second build, which is why it’s $200 and not a small handling fee.
It’s worth having, because posting a horizontal video to a vertical feed leaves black bars top and bottom and shrinks the whole thing on a phone.
Spotify Canvas
Price: $60
Spotify Canvas is a 3 to 8 second visual that loops on the “now playing” screen on Spotify.
If you use Spotify, you’ve probably seen them by now. They used to be exclusive to big artists but more recently Spotify unlocked it for everyone.
This service would usually have a seamlessly looping visual in the style of the lyric video, sometimes with the song title visible.
You would be able to upload it through your Spotify for Artists dashboard.
Social Media Promo Pack
Price: $100
A collection of short videos in square and vertical format. This usually shows the name of the artist, and song title, followed by a promotional message.
The promotional message would be different in each of the many variants. For instance, the first one would just say the release date. Then a second version could say “This Friday”. A third version could say “Tomorrow!”, and finally a version that says “OUT NOW!”.
Great for promoting your upcoming release!
Lyric Video Turnaround Time
By default, I advertise a turnaround time of 3 to 5 days, but depending on how much work I have when I’m commissioned, it could be less. If you’re up against a release date, guaranteed 24-hour delivery is $100 on top of the video. The extra is to justify working late nights and often staying up even after delivery, in case any adjustments need to be made before the video gets final approval.
Revisions are Included
Revisions are free, and there’s no cap on them. Once the main video is done, I’ll make the changes you want until you’re happy with it.
It matters to me that artists actually approve of the videos I put my name on. That’s part of finishing a video rather than a separate service, so it’s included in the $300.
How much does YOUR lyric video cost?
I recently added an interactive lyric video pricing calculator on my homepage. Feel free to play around with it and get your personalized lyric video cost. And if you have any other thoughts, don’t hesitate to get in touch with your project details. To expedite the process, remember to include your audio and lyrics files. You may optionally also include your album cover art, as I usually like building the theme of the lyric video around it to match your artistic branding. I respond to all inquiries within a few hours and look forward to hearing from you soon!